Responsible for planning, executing, and optimizing performance-driven content across digital channels. This role also manages campaign-based and seasonal content, contributes to long-term content strategy, and collaborates closely with Media, Design, and cross-functional teams to deliver high-converting, brand-aligned marketing campaigns.
1. Plan & execute performance content:
- Develop monthly content plans based on Business goals, and product focus.
- Write high-converting ad content across channels: Meta, Google, TikTok, Zalo
- Produce content for social media, landing pages, email, SMS, and other promotional materials.
- Ensure all content reflects the brand tone and communicates consistently across channels.
- Prepare clear and actionable content briefs for Design, Video, or other creative teams to ensure alignment with intent and format.
- Collaborate with Media & Design for creative production, A/B testing, and optimization based on CTR, CPL, CVR, ROAS.
- Stay updated with market trends, social insights, and competitor activities to continuously innovate and refresh content approaches.
- Proactively contribute new ideas and creative concepts to improve campaign performance.
2. Manage seasonal & product-based content
- Own content planning and execution for new products launching, key seasonal campaigns: Summer, Back to School, Lunar New Year,...
- Ensure consistent communication across ads, organic channels, and in-center touchpoints.
3. Track & optimize content performance
- Monitor performance metrics and internal dashboards to assess campaign effectiveness.
- Analyze results by channel and content type to identify insights and areas for improvement.
- Consolidate key learnings into monthly reports, aligning with marketing and business goals.
4. Support Sales with content
- Create content for promotions, offers, and product bundles.
- Collaborate to develop support materials: consultation slides, brochures, ...
5. Cross-functional collaboration
- Work closely with Design, Sales, Academic and other internal teams to ensure content quality and on-time delivery.
- Align all content output with campaign timelines, brand direction, and business objectives.

3-4 years in Content Marketing, ideally in digital or education-related industries.
Strong copywriting skills with experience across paid media, social, and owned channels.
Proven understanding of performance marketing metrics and ad platforms
Strong planning, execution, and project management.
Excellent collaboration with cross-functional stakeholders.
Proactive, analytical, results-oriented, and brand-sensitive.
Creative mindset, with ability to adapt to trends and generate fresh ideas continuously..