The Content Creator is responsible for developing multi-platform content across digital channels, including written, visual, and video formats. This role requires a strong understanding of marketing communication principles, audience insights, and platform-specific content strategies (e.g., TikTok, YouTube, Zalo, Facebook, etc.). The position combines content ideation, scripting, and hands-on production to ensure materials effectively engage target audiences and support business and communication objectives.
JOB DESCRIPTION
Content strategy
• Identify and analyze target audiences (e.g., farmers, partners, customers, and relevant stakeholders) to define appropriate communication approaches
• Develop content concepts aligned with project objectives, field activities, and overall business priorities
• Plan and develop content for the company website, key digital channels, and project-related communication materials
• Adjust content format and messaging to suit the characteristics and user behavior of each platform
• Contribute to monthly content planning and campaign discussions
Multi-platform content production
• Develop written content, short form copy, and scripts for digital platforms
• Produce articles, project updates, short-form videos, and related content materials
• Apply platform-specific best practices where relevant
• Support filming, basic editing, or coordination of video production when required
• Support for brochures, landing pages, and other related marketing materials
Brand & marketing communication
• Ensure all content aligns with brand voice, messaging guidelines, and positioning
• Apply marketing communication principles in content development
• Translate technical and project-related information into clear and accessible content for target audiences
• Ensure consistency across websites, social media, video, and printed communication materials
Collaboration
• Work closely with Marketing and communication team to meet content timelines and objectives
• Collaborate with project consultants, agronomists, and other stakeholders to gather accurate information
• Coordinate directly with clients and external partners when required to ensure content accuracy and alignment with project objectives
• Coordinate with the Designer and video team to ensure alignment between content and visuals
• Participate in field visits when required to collect materials and develop project content.

Education
Bachelor's degree in communications, Marketing, Digital Media, Journalism, or a related field (or equivalent experience)
Experience
• Relevant professional experience in content writing, copywriting, or digital content creation
• Proven ability to create content for multiple platforms (e.g., website, YouTube, Facebook, TikTok, Zalo, etc.)
• Experience in scripting and supporting the production of video content
• A portfolio or content samples are required
Professional skills
• Strong writing and editing skills in Vietnamese; working proficiency in English
• Familiarity with digital content formats and social media platforms
• Understanding of marketing communication principles and audience targeting
• Ability to adapt content to different platform requirements and formats
• Basic video editing skills (CapCut, Premiere, or equivalent tools)
• Good organizational and time-management skills, with the ability to manage multiple tasks and deadlines
• Ability to collaborate effectively with designers/ video production team
Personal attributes
• Detail-oriented, with strong attention to accuracy and clarity
• Adaptable in adjusting tone and style for different audiences and communication contexts
• Collaborative and proactive in working with cross-functional teams
• Willingness to travel to rural and urban project locations when required
Preferred aualifications
• Experience in development projects, CSR, NGO communication, or related contexts is an advantage
• Basic graphic design skills (Canva, Photoshop, or similar tools) are an advantage
• Experience in marketing or brand communication is a plus
• Interest in sustainability, agriculture, or consumer-focused communication is preferred