How you will make an impact in this role
As an Associate Partnership Manager, you will be responsible for driving credit-card growth by sourcing and closing new retailer partnerships while scaling performance with existing key accounts. You will own the full partnership life cycle-from prospecting and pitch, through contract negotiation and onboarding, to day-to-day revenue delivery-coordinating internal stakeholders (sales ops, risk, marketing, product, compliance) and retail staff to hit ambitious issuance and activation targets without compromising portfolio quality
Responsibilities
Hunt and close new key accounts
- Build a data-driven target list of the biggest retail chains (electronics, mobile, grocery...).
- Craft compelling ROI models and exec-level pitches that show how co-brand credit cards boost basket size and loyalty.
- Lead negotiations, term-sheet preparation, and contract signing, coordinating legal and compliance input.
Grow and deepen existing retailer relationships
- Act as the primary point of contact for key partners, building and nurturing long-term relationships.
- Develop joint monthly business plans with clear acquired credit card volume, acquisition payment volume.
- Collaborate cross-functionally with internal teams (product, legal, data, sales) to deliver on partnership goals.
- Run business review to review performance, align incentives, and surface new growth opportunities (e.g., store expansions, online integration).
Activate front-line sales
- Develop strong relationships with partner frontlines (e.g., store managers, area sales managers) to ensure effective execution of card sales.
- Coordinate in-store activities and partner-facing events to boost engagement and product visibility.
- Design and deliver training for retail staff-sales scripts, objection handling, onboarding flow, and acquisition campaign.
- Design and implement sales contests to boost sales volume.
Design and execute high-impact campaigns
- Co-create promotions aligned with peak shopping seasons and product launches (e.g., smartphone releases, Black Friday).
- A/B-test incentives (gift vouchers, instant discounts, zero-interest installments) to optimize cost-per-acquired-card.
Safeguard contract & regulatory compliance
- Track SLAs, reconciliation, and follow the terms in the contract with assigned partners.
Collect & convert Insights into continuous improvement
- Analyze funnel drop-offs, approval-rate gaps, and unit economics; recommend actions/initiatives/commercial changes to deliver partnership goal.

- Bachelor's degree in Business, Finance, Marketing, or a related field.
- 4-6 years in business development, key-account sales, or channel management-ideally in credit cards, consumer finance, BNPL, or FMCG.
- Demonstrated success in signing and scaling partnerships with large retailers.
- Excellent stakeholder management and communication, with the ability to influence and build rapport at both strategic and operational levels.
- Proven ability to manage multi-stakeholder partnerships, from initiation to execution and scaling.
- Analytical and data-driven mindset; comfortable using data to guide decisions and identify opportunities.
- Willingness to travel regularly to partner sites and retail locations.
- Fluent in Vietnamese.
Nice to have
- Exposure to credit scoring, financial product sales, or unsecured lending.
- Experience working with automated engagement flows (e.g., CRM, ZNS, telesales).
- Understanding of B2B2C models and data-driven product growth strategies.